American Apparel apparently wasn't the only brand to rub East Coast victims the wrong way during Hurricane Sandy. Clothier Gap also made a mildly insensitive tweet, but then took it down and apologized.
On Monday afternoon, as the storm was touching down in the New York and New Jersey area, Gap tweeted the following:
The brand later took the tweet down and offered the following semi-apology:
To all impacted by #Sandy, stay safe. Our check-in and tweet earlier were only meant to remind all to keep safe and indoors.— Gap (@Gap) October 29, 2012
The tweets angered some customers, including Jon Tando, who wrote:
@CondescendingBrand added, "@Gap ...then say that then. Don't try to be clever."
What do you think? Are you offended by Gap's tweet or is the Twittersphere overreacting? Let us know in the comments.
[Via Adweek ]
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