Gary Oldman makes a rare appearance in an ad for the new HTC One M8 smartphone, challenging viewers to "ask the Internet" about the device.
Oldman, a respected actor with a fervent Reddit following, doesn't claim to know much about the phone. In one spot, called "Blah Blah Blah" (watch below), he says, "It doesn't matter what I say, because the all-new HTC One is designed for people who form their own opinions."
[seealso slug="htc-one-m8-review"]
The ads come after HTC drafted an even bigger star, Robert Downey Jr., for an odd, expensive ad campaign that played on the brand's acronym moniker. It joked that HTC stood for "hot tea catapult" and "humongous tinfoil catamaran."
The Downey ad did little to boost HTC's flagging sales and left some execs at the company scratching their heads.
The Oldman campaign -- created by a different agency, Deutsch L.A. -- is thematically more along the lines of Newcastle's anti-Super Bowl ad featuring Anna Kendrick. We'll see if this campaign does the trick instead.