Few things represent New York City better than its hometown heroes.
As though Derek Jeter's name weren't already carved into that list, Gatorade's newest ad will have any naysayers tipping their hats to No. 2.
Filmed in black and white and set to Frank Sinatra's anthem of masculine defiance, "My Way," the spot taps into New Yorkers' hearts -- regardless of their team alliance.
The ad, titled "Made in New York," features Jeter, who is in his 20th and final season with the Yankees. Jeter steps out of a car and walks the final blocks to Yankee Stadium while chitchatting with local residents in the Bronx, signing baseballs for children and stopping into a nearby pub to say hello.
Gatorade isn't the first brand to use Jeter's departure to sell some product, Nike also tapped into Yankee's fans hearts with their ad in July.