The 2015 Mashies are days away, and Mashable has announced GE Chief Marketing Officer Linda Boff as the winner of its coveted Individual Digital Marketing Innovator of the Year award.
The award celebrates an individual digital marketer who has consistently proven the ability to achieve campaign objectives in an original and innovative way.
As GE’s Chief Marketing Officer, Boff has proven herself a creative thinker who pushes the boundaries of traditional marketing by using the latest developments in digital on a consistent basis.
In her current role, Boff is focused on GE’s transformation to a digital industrial company. She is a 2014 AWNY Changing the Game Award winner, B2B Magazine’s 2012 Digital Marketer of Year and 2012 Media Maven, as well as serving on the Ad Council’s Executive Committee.
Mashable's annual awards show will celebrate the year's best in marketing, advertising and social on Nov. 5 at Gustavino's in New York City, and tickets are nearly sold out.
Join us, along with host Amanda Seales, as we reveal which finalists our judges have chosen as the best in over 20 categories from Best Real-Time Marketing to Best Use of Snapchat.
For more information, follow @MashableEvents on Twitter.