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Gamers, beware: The stakes were just raised for messing up in a video game. Two Frenchmen, who go by Dyak and Furrtek, rigged a shock collar to a Sega Genesis. It sends a jolt to users when they make a mistake during gameplay. They call the homemade peripheral, Genezap, which has the catchphrase, "There's no pity for bad gamers."
You can find their instructions, tools and code to design your own shocking system here -- though we don't advise it.
Check out the video above to learn more about Genezap, and to see it in action.