Most notable, perhaps, is that GetGlue closed 11 new partnerships, including its first major video game partnership with Xbox. In total, the startup now has partnerships with 30 networks and eight movie studios.
The financial terms of the deals -- which typically reward users with stickers and content-related memorabilia in exchange for checkins -- are never disclosed, but the name brand status of the partner networks do show that GetGlue may be able to monetize nicely against its respectable 900,000 user base.
In terms of user activity, GetGlue is showing healthy year-over-year growth. In January 2010, the service reported 1.3 million checkins and ratings for the month. January 2011, however, saw the service accumulating nearly 10 times that figure with 12.1 million checkins and ratings.
The GetGlue applications encourage users to share their checkins with friends on Twitter and Facebook by default, a move that appears to be paying off handsomely for the company. "Collectively, check-in and sticker shares reach tens of millions of friends and followers on Facebook and Twitter," says the company of its social reach.
More specifically, that boils down to an average of 25,000 tweets and 25,000 Facebook shares per day.