Getty Images is entering the world of virtual reality.
Getty 360 Degree View, a collection of immersive 360-degree imagery, will now be available to users of the Oculus Rift via the Oculus 360 Photos app in the Oculus Store.
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As the world's largest photo agency -- it boasts 80 million images and growing -- Getty has a robust and diverse archive of photos.
"The 360 Degree View by Getty Images collection enables a deeply engaging experience in virtual reality, a technology poised to transform the way individuals interact with the visual world," Hugh Pinney, vice-president of editorial content for Getty Images, said in a statement.
By bringing its growing cache of panoramic photos to the Oculus (which only has a developer version available right now), Getty ensures its relevance into the future, and opens up yet another major content source for what is the world's most-discussed VR tool, to date. But despite the Oculus' new consumer-facing focus, Getty's service will likely become a tool primarily for journalists and researchers (like most of its current offerings).
In addition, users can experience VR-friendly Getty Images on the Samsung Gear VR. Getty's photo collection will also work with the consumer version of the Oculus, slated for release in 2016.