Although most think of GigaOM as a consumer-facing technology blog, the company is increasingly shifting its focus to its B2B premium content product, GigaOM Pro, which offers in-depth research and analysis in five areas: mobile, clean tech, cloud computing, collaboration and "digital lifestyles" for $199 annually.
About 80% of the funding will go toward improving the Pro product, including the expansion of its 100-strong network of analysts, says GigaOM CEO Paul Walborsky.
The company, which expects to turn a profit for the first time this year, is also exploring new verticals and international markets for the product, although Walborsky declined to outline anything specific. PaidContent noted that contributor Bobbie Johnson is headed to Europe to "build out" the publication's presence there.
The round, the second the media company has raised in the past year and the sixth in its five-year history, was led by venture capital firm Reed Elsevier Ventures with participation from existing investors Alloy Ventures and True Ventures. (Om Malik, founder and Chairman of GigaOM, is a partner at True Ventures.)