Haters gonna hate. And Gisele Bündchen's gonna kick their asses.
The supermodel's first ad for Under Armour's "I Will What I Want" campaign debuted Thursday, and it shows Bündchen kickboxing away the criticism. As she spars with the hanging sandbag, negative comments like "She's nothing special at all," flash on the walls behind her.
It seems Under Armour was prepared for the controversy associated with signing Bündchen -- its first non-athlete spokesperson -- to the brand.
"We are expecting that there will be people that question the authenticity of our choice and the authenticity of women’s choices," Under Armour's SVP and creative director of Women's Leanne Fremar told The Cut. "All of that commentary will be there for the audience to see in real time."
The 34-year-old is no stranger to high profile companies. She represents clothing retailer H&M, Pantene hair products and Chanel; she was also previously a Victoria's Secret "angel." Bündchen has been named the world's highest paid supermodel by Forbes, raking in $47 million in earnings last year.
Under Armour's "I Will What I Want" campaign also features ballerina Misty Copeland and skier Lindsay Vonn. Copeland's ad premiered in early August and was wildly popular, reaching almost 6 million views on YouTube to date.
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