At launch, many of the applications come from familiar names: Meebo, PollDaddy, Sphere, and ShareThis, just to name a few. App developers can offer their products under one of several monetization models according to Glam: “ad-enabled with required IAB-standard ad units, sponsored or advertorial widgets, paid for or subscription based applications and free no-ads utilities.”
To get the applications, publishers can browse the categorized app gallery on the Glam Apps site. Once they’ve been added to their sites, they can begin to earn a revenue share on them, with Glam handling the ad sales – as they currently do for traditional online ad campaigns. During the private beta, advertisers on the Glam Apps platform included T-Mobile, Levi’s, and V05.