Just as online sites have grown increasingly niche as interest groups continue to find each other and flourish within environments filled with like-minded users, Glam Media's advertising empire has been launching multiple niche channels in order to better target ads within its quickly growing network. Having rolled out verticals for topics like Entertainment, Living and Family, the latest new channel in the Glam Media network is Glam Wellness, which encompasses mind-body-spirit, empowerment, and a healthy planet.
Those brands related to this particular category, including Glam Wellness launch sponsor SOYJOY, can take advantage of Glam's network in order to better target interested consumers. Glam wouldn't be able to offer such targeting without the enormous reach it has, spanning a very wide array of female-oriented sites that participate within Glam Media's network. Having recently raised more than $80 million, Glam is continuing to push out more verticals, further branching out its advertising network and potentially providing more quality targeting capabilities to participating brands.