Glam Media has completed its ad network circle with the revelation of its new vertical called GlamX Ad Exchange. This is an advertising exchange platform that lets marketers, publishers and ad networks connect, giving each more control over their particular aspect of display advertising. The ads can still be placed based on audience and content audiences, but acts as an additional option for ad placement within the larger Glam Media network.
The network itself has grown considerably in the past year, having launched a handful of other verticals targeting various needs within the online advertising industry. Glam Evolution, Glam Digital Primetime (for premium display and video Ads) and Glam Interactive Solutions (for custom campaigns) can all work in tandem with GlamX Ad Exchange, to a certain extent.
The GlamX Ad Exchange is hoping to cater to those self-serve aspects of display advertising that don't always fall into some of the other Glam network verticals. It's an open exchange where brands can bid on inventory and work within their budgets' parameters. It also allows publishers to stretch their campaign potential even further and perhaps allow Glam to better manage some of its spillover inventory.