Interactive “Glee” Trailer Lets You Fan the Cast on Facebook [VIDEO]

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Start the video and you'll see head shots of each of the cast members along the bottom. From there you can click on individual cast members to fan them on Facebook. Once the video is done playing, you can follow the links to FOX's Glee website and the Glee YouTube channel.

Glee's producers is also holding a video casting call on MySpace, so this is not the first social media promotion for the show.

The hypertrailer is powered by software made by Coincident.TV, the same company that helped produce the interactive Avatar trailer. The software suite was also used in a content-rich broadcast of The Hills.

The Facebook-integrated trailer is not embeddable — neither was the Avatar one. If that's a limitation of the technology, it's an unfortunate downside. You'll have to head over to FOX to watch it, but we've embedded the regular Glee mid-season premiere trailer without all of the social media bells and whistles below.

Standard Trailer

Update: Coincident.TV did not, in fact, create the interactive Avatar trailer.

[via NewTeeVee]