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GoDaddy could announce the sale as early as next week, The Wall Street Journal reports, citing people familiar with the matter.
KKR & Co., Silver Lake Partners and Technology Crossover Ventures are named as would-be buyers.
GoDaddy was said to be eyeing a $1 billion sale in September. "The sale process for the company was temporarily scuttled late last year when some potential bidders, including private-equity firms TPG Capital and General Atlantic, were told the auction was off," the Journal reports.