Credit:
A report in Barron’s speculates that the current soft housing market and potential credit crisis in the US could result in lower revenue for Google. The theory is that as less people search for housing and mortgage-related items, the number of clicks to those high-paying ads will go down.
According to investment fund Oppenheimer, financial services ads accounted for about 10% of Google’s total revenue in 2006, while mortgage-related services accounted for 3.3%. For a company on track to do more than $10 billion in revenue this year, that’s a pretty sizable amount of money that could be in play should advertisers tighten up their wallets.