Google today unveiled a campaign for a bit of AdWords "consolidation," as it’s being phrased. The objective is to make for potentially more effective management of “keyword-targeted” and “placement-targeted” advertising campaigns. Simply put, it’s to enhance targeting on the Google’s network, which allows ads to be placed on specific pages or anywhere on the Web deemed relevant through keyword association.
Exciting news? Perhaps not. The ability do channel advertisements through both processes has been available for a long time. But the easiness factor isn’t to be discredited. While some marketers wish to travel one way or another, dipping their toes into both pools can indeed be helpful in gaining optimal exposure and click-throughs in as many places as possible. This new campaign simply brings parallel worlds within the AdWords platform together. Google also explains that, “by adding placements to keyword-targeted campaigns, advertisers can now set unique bids for specific sites in the content network.”