Google in Talks with Retailers to Take on Amazon [REPORT]

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Google has pitched the idea to Macy's, Gap and OfficeMax, among others, according to The Wall Street Journal, which cited "people familiar with the matter." A Macy's rep told WSJ that Google "approached us with the idea, but we haven't made any decisions."

The plan would add a quick shipping service to Google's current product search feature. Google would oversee the shipping feature, which would show whether stores have a product in stock and can deliver it within a day. The program might involve the United Parcel Service and local courier services, according to the WSJ.

Google plans to test the service in the San Francisco area sometime next year, according to the report.