It's not easy being Santa, but Google users are here to help.
In this cute ad for Google Helpouts, a service where users can give instructions over live video, various users show an aspiring Santa how to stitch up his red suit, bake holiday goods and nail the trademark "Ho Ho Ho" laugh. The efforts seem to pay off for him when it comes time to audition for the role.
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This isn't the first time that Google has embraced Santa for a promotion. The Internet company also runs a Santa tracker each year for Christmas.