![Here's What Google's New "Circulars" Ad Unit Looks Like [PIC]](https://helios-i.mashable.com/imagery/archives/05T3m4yR9AMV7MoMZWw66OF/hero-image.fill.size_1248x702.v1647020293.jpg)
A sample Circulars ad for Macy's.
Google is testing a new kind of ad unit called "Circulars," designed to mimic the full-page inserts traditionally found in newspapers.
These large-format ads act like destination sites, where users can explore specials being promoted at nearby retail locations. The ad format is scheduled to be unveiled formally at an Advertising Week event in Manhattan later this week, a Google spokesperson tells Mashable.
The ads, which will be personalized based on a number of factors including location and query, will pop up when viewers click on search or display ads. The ad format is compatible with desktop, mobile and tablet devices.
In an interview with Bloomberg, Nick Fox, VP of product management at Google, said Circulars were designed in response to retailers' requests for advertising that would drive online visitors into offline stores.