[img src="http://sale-online.click/wp-content/uploads/2011/10/Google-Mobile-Ad-Image-Mashable.jpg" caption="" credit="" alt=""]Google, which just announced it is on a $2.5 billion run rate for mobile advertising compared to $1 billion a year ago, has introduced new mobile ad formats to maintain that momentum.
The new ad formats include search ads in mobile apps, a "click to download" option for apps and mobile app extensions. Custom search ads would run within apps that involve searching. For example, a user might go to Yelp to find a restaurant and be served an ad for a local establishment. Google rep Aaron Stein, however, says that no app partners have been announced yet. (The image below is a mock-up with a fake app.)
The "click to download" option would let users click through to an iTunes or Android Market link to download a mobile ad. For instance, an ad for Angry Birds would take you directly to a link where you could get the app.
Google's mobile app extensions would direct you to a mobile app that's already installed on your phone. The most likely use of that app would be for shopping. A user searching for a scarf might be directed to an L.L. Bean catalog app they had already installed on their phone or tablet.