Now, when you search for a name on Google, you’ll get a list of the Google Profiles that users have setup under that name at the bottom of search results. If you haven’t yet setup a Google Profile, you’ll now be provided with the option to do so when you Google “me”.
This is going to be a welcome addition for lots of people, especially those who aren’t necessarily happy with what links Google has for them on the first page of results. It also solves the problem of sharing a name with someone that happens to be a popular search term. For Google though, it could be a big boon to Google Profiles, the service that is powering this whole thing.
Google Profiles themselves are rather basic, allowing you to enter some details about yourself, link to your social networking profiles, upload a photo, and share contact details with specific groups of people that you setup. They’re also available at a custom URL – google.com/profiles/yourname. If you want your profile to show up in search results, you'll need to opt-in via the Google Profiles site - it's not automatically included.