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Google is in the process of creating a new search service designed specifically for cell phones. The niche search service will help you find mobile content, such as ringtones, games and other mobile items.
While Google search has long been available on your mobile devices, this is an effort to further integrate its service with the mobile industry. The search engine will be accessible from your cell phone, and has been optimized for finding content for your mobile. The trend of creating niche services for the purpose of helping consumers use their cell phones to find mobile content is really taking off with new developments in the mobile space. It's a natural step for the giant search engine.