Google mobile. The tale of the monolithic company taking on a very ambitious project. We got that. And we know about Android, and about Google's hopes to win the auction for the chunk of wireless spectrum that will be available very, very soon. So with Google's exacting plans for its mobile operating system, it should be no surprise to anyone that Google is willing to do anything to win the bid on that wireless spectrum. It's now being reported that Google is looking to raise money (which Wall Street seems to have no problem with) in order to make a bid solo, without other wireless partners.
Fending off the Skepticism
Google has a lot of projects under its wide umbrella, and none seem to take the mainstream hold on culture like search has. And considering the fact that Google's got its hands in so many pots, some are wondering if Google will be able to do mobile well. Its inexperience in the mobile industry, however, doesn't seem to be a viable obstacle for Google. It has been experimenting its mobile services with a test license for the wireless spectrum it's hoping to win.
What Will the New Neighbors Think?
Why I'm Sorta Excited
Google's long-term plans for providing a more open network for consumers and developers means there's lots of opportunity for some good stuff to come about, that will be more diverse than current mobile offerings. And a more flexible pricing structure makes it (hopefully) more accessible to more people. What I'm looking forward to is the potential shift in mindsets regarding mobile services.
It's the actual change in concept that Google's hoping to bring about, that further merges mobile devices with our existing ideas about personal computers. And that takes us away from this separation we have about the two worlds of PCs and cell phones, spurring even more development for consumer services that work on mobile networks. As we've seen with CBS, different approaches are being applied to the provision of access to the Internet, and what that means for CBS and Google is that there's a shift in the actual access to content.