These special links will take you directly to the app's page in the Android Market or iPhone App Store, where you can buy or download the app immediately. Links will include star rating, number of reviews, price and the name of the app maker.
This should significantly cut down on link-clicking, cutting-and-pasting and general back-and-forth navigation between searching for and downloading mobile apps.
For example, if you want to search for the music app Shazam, you might see something like this:
We're impressed that Google has made this feature available to iPhone users from the start. This functionality is available right now in the U.S. and will be expanding internationally soon.
Will this make finding useful, entertaining apps easier for you? Let us know your thoughts in the comments.