The new mobile templates for Google Sites is a follow-up to the mobile sites rollout the company introduced last week.
Now in addition to automatically rendering pages in mobile friendly layouts, users can select pre-formatted templates for things like landing pages, social interaction, lead generation and eCommerce.
Google put a video together that highlights the new feature:
It's extremely easy to set up a new mobile site. Just select the template you want to use, pick a color scheme and a URL (you can forward a custom domain to your mobile Sites page in the settings), and then use the standard Google Sites editor to make changes.
On the Google Mobile Ads blog, the company touts the benefits of having a mobile-friendly site. This is especially true for small businesses that might not have the resources to have a major mobile presence, but still want to offer mobile visitors important contact information, directions and other data.