Google is planning to pump a lot of money into marketing Motorola's new flagship phone to ensure its success.
According to sources cited by The Wall Street Journal, Google may let Motorola spend as much as $500 million to market the Moto X smartphone in the United States and abroad to compete with other smartphones on the market. The smartphone is expected to debut on the four major carriers this fall, according to the report.
Motorola did not immediately respond to our request for comment.
Google released the first print ad for the Motorola phone earlier this month with the tagline, "Designed by you. Assembled in the USA." The ad appeared in several national publications, including the New York Times and The Wall Street Journal.
Google bought Motorola Mobility for $12.5 billion in mid-2011 in order to acquire the company's patents and hardware for its Android ecosystem.