Deadline is reporting that Michael London's Groundswell Productions and producer John Morris have together purchased the movie rights for Googled: The End of the World As We Know it. The 400-page Google narrative, published in late 2009, was authored by The New Yorker columnist Ken Auletta.
"The heart of the movie is their wonderful edict, don't be evil. At a certain point in the evolution of a company so big and powerful, there are a million challenges to that mandate. Can you stay true to principles like that as you become as rich and powerful as that company has become? The intention is to be sympathetic to Sergey and Larry, and hopefully the film will be as interesting as the company they created," London iterated in an interview with Deadline.
Movie plans are still early-stage. London and Morris plan to fund the project and use Auletta's book as a foundation for the film adaption. For now, though, there's no word on additional talent attached to the project or guarantees that it will become a film.