Google Product Search Not as Froogle

 By 
Pete Cashmore
 on 

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Say goodbye to Froogle, Google's less-than-successful shopping search. Due to branding, trademark and internationalization issues, it's becoming Google Product Search, and it seems Google will be focused on getting results within Google.com search, rather than building out a separate brand.

It's a long overdue move for a company that has learned its lesson over product naming: GMail has become Google Mail in some parts of the world due to trademark issues, and in future products will just be of the format "Google *productname*", it seems.

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