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Search Engine Land posted a screenshot that depicts the now recognizable "Promoted" moniker listed below the Google Mobile Twitter account. The Promoted Account appears as a suggested Twitter account to follow in the "Who to follow" section.
Promoted Accounts are a new addition to Twitter's suite of Promoted products that includes Promoted Tweets and Promoted Trends. The product is said to be available to select Twitter partners.
We have reached out to both Twitter and Google for comment and will update this post when we know more.