The project was not all in vain, however. In a blog post, Google writes, “we will use our technology to develop Internet-based solutions that will deliver relevant ads for online streaming audio. We are dedicating a team of people at Google to explore how we can best add value for advertisers, broadcasters and listeners in this emerging advertising space.” In other words, a potential competitor to the podcast ad networks, which have experienced plenty of struggles of their own.
As for TV advertising, the last remaining arm of Google’s plans to move into the traditional media, the company claims it’s not going away. They write, “we will continue to invest in our growing TV advertising business, where we can measure audience response and help advertisers understand how effective their ads are.”