Today Google has rolled out a subtle change to Google Reader that lets you create custom feeds to track pages that don't already have them. So you can subscribe to updates for any webpage simply by typing the URL into the "Add a subscription" text box.
Should you put the new feature to work, you'll start to receive short snippets for any updates made to the pages, and Google asserts that it's committed to improving the quality of these tiny blurbs over time. On the flip side, webpage owners can choose to opt out by adjusting a few lines of code.
So when might this come in handy? While most companies have their own blogs, receiving automatic notifications any time there's an update to the homepage or product pages of a business of interest could prove to be vital. For example, with Apple releasing a "new product" and potentially news about the iPhone on Wednesday, you bet that I'm going to create some custom feeds.
