![Soon You May Be Able to Buy - Not Just Rent - Movies From Google [REPORT]](https://helios-i.mashable.com/imagery/archives/03uQrPyS977IOjO78BKrkGM/hero-image.fill.size_1248x702.v1647020787.jpg)
Currently, consumers can only rent movies through Google Play, although they can purchase digital downloads of films through other retail channels, including Apple's iTunes.
Citing multiple unnamed sources, Cnet reports that Google could begin selling films as soon as this summer. Some suggested that the move to begin selling -- and not just renting -- films may be coming from the studios themselves, who may have demanded the tech giant agree to sales in order to get access to rentals in the first place.
The partnership would open up film purchases to a huge market: owners of Android devices. There are some 300 million Android devices activated globally, Google's Andy Rubin said on stage at Mobile World Congress in February. Film sales are still an important business for studios, who have witnessed a gradual decline in DVD sales as more content is made available through streaming and DVD rental providers like Netflix, Amazon, Hulu and Redbox.
In other Google Play news, the company is also said to be planning to begin selling ebooks in France.