Meet Google's Evil Twin, Google Sloppy [VIDEO]

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That's the idea behind Google Sloppy, also known as The Search Operators, the brainchild of Yuin Chien, a MFA at Pasadena's Art Center College of Design. The conceit of the site is that it's being run by three "humanistic" operators -- one who's falling asleep, one who misspells queries, and one inexperienced, incompetent intern.

"The machine isn’t perfect, it makes mistakes, and it needs rest just like everyone," writes Chein. "Having a lazy Google is surprisingly comforting to some!"

Apparently so, because the site has become one of the day's hottest Google trends -- not bad for a project cooked up by a grad student. Are users pranking friends, reminding themselves of Google's worth, or simply enjoying the novelty? We asked Google Sloppy, but it simply told us it couldn't find any results for "why is Slopp popluar."