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Discuss the show on Twitter: #BehindTheLaunch
In Mashable's new video series Behind the Launch, we're taking cameras behind the scenes at Vungle, an in-app video advertising startup.
Vungle is quickly approaching launch, and the team gathers to talk marketing, positioning and UI. Two guys from the Google Ventures design team come by Vungle HQ to mock up some new designs and help Zain, Jack and team present their startup to publishers, advertisers and developers alike. A quintessential sketching-on-glass scene ensues, helping the Vungle team visualize their product.
Do you run your product by outsiders to get their perspective? Join the conversation on Twitter, #BehindTheLaunch.
Missed earlier episodes? Watch them here!
Ep. 1: Meet Vungle
Ep. 2: Bringing in a Closer
Ep. 3: How to Court Startup Investors
Ep. 4: A Promising, Yet Controversial Job Candidate
Ep. 5: An Urgent Need to Close Deals
Ep. 6: Teams That Play Together Stay Together
Ep. 7: Clashing With Your Co-Founder
Ep. 8: Our Startup Grows Up
Ep. 9: The Power of Networking
Ep. 10: Putting It All on the Line
Ep. 11: Signing on the Dotted Line
About Vungle
Vungle is a San Francisco-based company that purveys mobile video ads to promote apps. In May, Vungle announced that it had raised $2 million from big Silicon Valley and Alley names: Google Ventures, AOL Ventures, Crosslink Capital, Ron Conway's SV Angel, Dave McClure's 500 Startups, Charles Hudson's SoftTechVC’s, Maynard Webb, Scott McNealy and Tim Draper. Vungle also has offices in the UK and Pakistan.
