Google's New Privacy Policy Goes Into Effect Today

 By 
Stan Schroeder
 on 
Google's New Privacy Policy Goes Into Effect Today

The recent major changes in Google's privacy policy go into effect today, March 1.

In January, Google announced a new master privacy policy that replaces more than 70 different documents and governs all of Google's products.

Google promises the new document is easier to understand and follow, and that the essence of the company's privacy controls isn't changing.

"We aren’t collecting any new or additional information about users. We won’t be selling your personal data. And we will continue to employ industry-leading security to keep your information safe," wrote Google's Director of Privacy, Product and Engineering Alma Whitten in a blog post.

Some things are changing, however: Google has removed some "inconsistencies" in its privacy policies that now allow the company to combine more of your data across various Google products - namely, YouTube and Search.

"So in the future, if you do frequent searches for Jamie Oliver, we could recommend Jamie Oliver videos when you’re looking for recipes on YouTube—or we might suggest ads for his cookbooks when you’re on other Google properties," notes Whitten.

Check out Google's video introduction to its new privacy policy below.

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