GoogTube Will Offer Anti-Piracy to All, Someday

 By 
Pete Cashmore
 on 
GoogTube Will Offer Anti-Piracy to All, Someday
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We mentioned this week that some of YouTube's content deals with media companies are starting to flame out: the CBS deal has come unraveled, and the others aren't looking too healthy either. One of the issues vexing media companies is YouTube's stance on copyright: the anti-copyright technology wasn't implemented to schedule, and Google angered many copyright holders by saying that the tech would only be available to those who struck a revenue sharing deal. In other words: your copyright is only protected if you make moola for GoogTube.

Now, in an attempt at improving media relations, Google CEO Eric Schmidt has gone on record saying that anti-piracy technology will be available to all copyright holders, regardless of whether they strike a deal. That'll happen "soon" he said, and it would apply to all Google properties (presumably Google Video too).

This is one of the few fronts where MySpace Video seems to be ahead of YouTube: their copyright protecting technology is already live, albeit too late to fend off a lawsuit from Universal (see MySpace-Universal).

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