Goombah, the music recommendation and social networking community, introduces today user-controlled radio delivery of its taste-targeted music through a partnership with Napster.
With their Napster's streaming service integration, Goombah users can now hear full-length tracks of recommendations in one stream, for free. Users can also listen to music in other members' libraries just by queuing up hundreds of tracks at a time. While Goombah brings personalized recommendations, Napster enables Goombah to provide a radio-like stream for their music. Goombah users can view their recommendations by rank, artist, or genre and select all or part of the list to listen to. It's a collaboration that works well for what Goombah's service provides, and allows them to provide additional value to their users without all the woes of building their own component that would do the same thing.
Combining Napster's offerings with Goombah's own iTunes recommendation system will broaden the activities for site visitors, and could strengthen the Goombah community as well. Goombah released their Radio Free widget service last month, allowing users to download music that has been made available for free use, without DRM restrictions.