Wes Anderson's soundtracks are as sharp as his eye for visual detail, so it only makes sense that Fox Searchlight is using Spotify playlists to promote The Grand Budapest Hotel.
The film's music supervisor Randall Poster created the playlists on the streaming platform to pair with new character posters, shared exclusively with Mashable (see below).
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The song pairings are intended to bring life to the art in the posters.
Fox Searchlight isn't the first to employ an online service to market a movie. Late last year, for example, 20th Century Fox debuted a slick SoundCloud trailer for The Book Thief. And this year, Vanessa Hudgens for Gimme Shelter conducted a Facebook press junket instead of an in-person one where journalists traditionally attend to interview a film's star or cast.
Grand Budapest Hotel, about the inner happenings of an exquisite European retreat, stars an impressive cast featuring Ralph Fiennes, Tony Revolori, F. Murray Abraham, Mathieu Amalric, Adrien Brody, Willem Dafoe, Jeff Goldblum, Jude Law, Bill Murray, Edward Norton, Saoirse Ronan, Jason Schwartzman, Tilda Swinton, Tom Wilkinson and Owen Wilson.
Push play on the Spotify playlists while viewing these five character posts.
Dmitri (played by Adrien Brody)
Madame D. (played by Tilda Swinton)
Jopling (played by Willem Dafoe)
Clotilde (played by Léa Seydoux)
Serge X. (Mathieu Amalric)
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