Graphic.ly's first target is comic book fans. With Graphic.ly, comic book fans can not only access the content they want from multiple devices -- including mobile phones and the desktop -- they can also interact with other fans and with the comic creators.
Using some of Microsoft's technologies like Windows Azure, Graphic.ly can serve content to users in multiple ways, so that content can be accessed quickly and easily. Graphic.ly is launching a private beta with the iFanboy community.
Two weeks after the private beta closes, Graphic.ly will publicly launch its beta with Windows 7. Other platforms like Adobe AIR and the iPhone will also be coming to the market soon. The idea is to ultimately give print media a platform for providing digital content to users, while also creating community interaction, and making that content accessible and optimized for various digital devices.