Greystripe has been one of the many services to push mobile games, providing incentives for both gamers and developers with its ad-supported model. Now Greystripe, along with many other developers today, is launching an iPhone 3G API for game developers. One differentiating point for Greystripe, however, is its ad revenue-sharing model that gives developers some of the monetary benefits of the Apple application store.
While many iPhone apps will be free, there are others that will cost iPhone users. Greystripe's mobile games are offered for free, and are presented to gamers with the Greystripe AdWRAP, which is an option that the company introduced last year. Greystripe's iPhone API is an extension of its existing mobile platform, which distributes games created by independent developers and installs an alternative route to the mobile gaming economy.