What would it be like to shop with Google Glass? Omaha-based ConAgra Foods, which owns popular frozen food brands like Healthy Choice and Marie Callender's, worked with Google's newly created shopper marketing division to develop the above video, illustrating how consumers might use technologies like Google's to shop for groceries.
The video follows two women using (or using something just like) Google Glass to go about a single day: To make to-do and grocery shopping lists, to quickly navigate a grocery store, and to access nutritional information without having to turn over a label. (It's not clear why the video insists on using two women, since they are essentially doing the same activities at the same time, but I digress.) They also touch base with each other, and one woman conducts a short video call with her husband and son. Self-checkout is a mysteriously fast and seamless process.
And that's what shopping with Google Glass would be like: Fast and breathtakingly seamless. The video makes the very notion of pulling out a phone -- to make a grocery list, to video-chat a relative -- seem slow and laborious. To think that this seemed so revolutionary just four years ago.