A gun safety advocacy group has scored a bull's eye with its latest ad.
Evolve is using humor to make its point -- humor and dildos. The ad shows a mom leaving another mom's house after their kids' play date. As both kids run outside, one mom recoils in horror. Then, the viewer sees what she's seeing -- the two are using sex toys as light sabers.
[seealso slug="3d-printed-gun"]
Cue the voiceover: "If they find it, they'll play with it. So always lock up your guns."
Evolve tried a similar approach for a gun safety ad in February, which imagined America's founding fathers arguing about the inclusion of of a "dumbass" warning in the Second Amendment.