April Fools' Day is oversaturated with branded promotional pranks, but it's 2016 and we all have personal brands. Mashable's wannabe pop star Jake Fertig thought there was no better way to promote his own brand than by throwing the ultimate April Fools’ Day prank: faking his own death. He's always wanted to be a poetic figure in the eyes of his family and friends, so he decided to throw a memorial concert for his folk band The Feather Brothers with his co-worker, Max Knoblauch.
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Credit: Mashable