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Habbo Hotel owner Sulake has acquired a Finnish social network with the aim of taking it international.
IRC-Galleria is Finland's largest social network, with localized versions in Russia, Estonia, Lithuania and Germany - the site serves 2.2 billion monthly page impressions to its 850,000 users, 415,000 of whom are considered "active". The target market is slightly older that the Habbo demo (average age: 19.5), which could make it a next stage for those kids who outgrow the virtual world. Fortunately, the poorly named site will also get a rebrand.