Online health search has cultivated a bit of hypochondria in us all, sometimes more so than those television commercials run by large pharmaceutical companies. But overall, the world can only benefit from the access to widespread knowledge. Recently funded semantic search engine Hakia is making this a better experience by providing top results from verified, credible resources, so users can be sure about the information they're reading.
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Ensuring the quality of top results is something every search engine aims to do, but it seems particularly important for health search, especially as online search becomes more niche, and user-generated content is being more readily layered into the equation. What's more, is that we're seeing an increase of activity from established authorities in various industries, including the health industry, that are using online platforms for communicating and networking with others, sharing personal views, and participating in larger discussions about related topics.