For most of us, the scariest thing about a car wash is the price tag, but this video from Ford gives you another reason to be afraid.
As a Halloween prank, Ford enlisted some actors in scary masks to swarm people's vehicles inside a car wash. Between that and the spooky lighting, drivers get predictably freaked out. Most also start guffawing though, as they quickly realize that it's a prank.
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Prankvertising, as it's known, has become an effective way for brands to insert themselves into viral videos. It may not convince viewers to buy more Fords, but at least it gets the brand name out there, and addresses the first rim of the purchase funnel: awareness.
Check out the prank in the video, above, which was spotted by Unruly. If you can't get enough of this sort of thing, then visit Ford's Tumblr for more car wash pranks.