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The convenience store chain is hosting a mobile scavenger hunt based on the application. To play, consumers download the app and then amass points by checking in to stores and completing tasks for points, like taking a picture with a Super Big Gulp featuring a character from the movie. Fans can cash in points for prizes including temporary tattoos, T-shirts, 7-Eleven gift cards, movie tickets and a chance to win a Las Vegas trip.
Another component of the 7-Eleven tie-in includes a Get Well Card app on 7-Eleven’s
The original Hangover, released in 2009, grossed more than $467 million, and there’s a lot of interest in the sequel. The trailer for the film has gotten more than 3 million views on YouTube.
SCVNGR, which just completed a