Newton once theorized that, in addition to the law of universal gravitation, there was another invisible force at work in our world: This force is most evident when a national holiday and a brand come in contact on Twitter, and, like gravity, it involves falling -- or, as we call it in 2015, failing.
Sometimes the brand and holiday combination is just embarrassing. Sometimes, in the case of the Washington Redskins on Thursday, it's a terrible, horrible, no good, very bad idea.
Wishing you and your family a Happy #Thanksgiving. pic.twitter.com/qI3U7hbGhK— Washington Redskins (@Redskins) November 26, 2015
The sentiment is nice -- or was at least meant to be -- but the reaction on Twitter was less so.
.@Redskins pic.twitter.com/qZN2C5zD1I— Robot Butt (@thisisrobotbutt) November 26, 2015
.@Redskins pic.twitter.com/tUQLThwvjT— Skip Jayless (@Jay_Sanin) November 26, 2015
.@Redskins pic.twitter.com/aLAYDQVfSo— John (@e1duderino) November 26, 2015
.@Redskins pic.twitter.com/sinbgYjICT— John (@e1duderino) November 26, 2015
.@Redskins pic.twitter.com/7YIui0qMHa— Skip Jayless (@Jay_Sanin) November 26, 2015
.@Redskins pic.twitter.com/uaeqD4APH8— Zero McFucks, Jr. (@tehawesomersace) November 26, 2015
Although responses varied from merely dismayed to profane, there was one repeated question, and that was this: When it is so much easier not to tweet than to tweet ...
@Redskins https://t.co/Qaup9wQLMJ— NormCoreImmaculate (@Thought_InBflat) November 26, 2015
Like all the fails before it, let this be a lesson for other brands.