HBO has teamed up with Brewery Ommegang in New York to release four Game of Thrones-inspired beers to promote the hit TV show. WinterIsComing.net reports that the first beer, Iron Throne Blonde Ale, will launch nationwide in time for the fantasy drama’s season three premiere on March 31.
The collaboration between Ommegang and HBO is focused on developing unique beers that directly tie into themes, characters and nuances of the medieval-like fantasy realm of Westeros and the surrounding kingdoms, where the competition to sit on the Iron Throne is fierce and deadly.
Iron Throne Blonde Ale will be available on draft and in 750ml bottles for the suggested retail price of $8.50 per bottle. Shortly after, another Game of Thrones-inspired beer will hit stores in the fall, and two additional beers in subsequent seasons.