Either people are sticking to their New Year's resolutions, or interest in fitness has found new life through technology. Health and fitness app usage is up 62% in the past six months.
According to Flurry Insights, health and fitness tracking apps are growing 87% faster than any other app category.
While tech companies have been trying to impact the health industry for years, consumer interest has been reignited thanks to wearable fitness trackers like the Fitbit and Jawbone UP, as well as rumors that Apple is gearing up to launch a wearable (possibly called the iWatch), which will likely have a strong focus on health.
Earlier this month, Apple announced its HealthKit for developers that will be able to pull in data from other third-party apps such as Nike to keep all your health-related information in one hub.
Last year, mobile apps in general grew 115%, but health and fitness-focused apps only had a 49% bump. As major companies like Apple introduced consumers to its health services, these numbers are only projected to grow.
Flurry Insights also found that women (62%) tend to be more interested in tracking their health than men (38%). Age distribution skews higher too, with people from 35 to 54 comprising 47% of fitness app users, more than any other age group.